Mark Katzman just shot a new print and POS campaign with Rhea + Kaiser for Bayer CropScience.
Thanks Phil, Eric, Gina, Christen, John, Howard, Jason and the rest of the crew for all the hard work.
Scott Reed
You can imagine how proud I was when my kid emailed me a snap from his iPhone of the LeBron James Coke POS asking if I shot it. I usually I have to tell him that I am shooting the Jack Daniel's ads just before lecturing him about underage drinking. Coke and the Olympics - such a wholesome client.
What I didn’t tell him about was the altercation I had on set with Steven Lopez when he refused to take direction…. and how big of a kick LeBron got out of watching me try to defend myself. Meanwhile Shawn Johnson and Sandra Richards were goofing off trying to come up with their own poses.... It's a wonder we got any work done at all. FK producer Scott Reed and the Momentum Worldwide team did an excellent job coordinating the hundreds of shots we needed to get done in the limited amount of time we had with the athletes.
More photos from this project after the jump...
Check out the newly launched Michelob.com website which features lifestyle images by Jay Baker. Interactive design by Momentum St Louis.
More screen grabs from the website after the jump.
In January, Mark and his crew spent a week shooting Purina packaging on location in Los Angeles for Checkmark (with agency creatives Bill Kumke & Todd Doyle). Part of the shoot was at a gorgeous private ranch & the rest on the beach. The weather (& dogs) cooperated beautifully. The crew left town just before a major wind storm that led to fires in Malibu.
More production photos after the jump.
The FK photographers recently returned to Lynchburg, TN to create another series of images for Jack Daniel's advertising campaigns. The assignment was to capture snow-covered Lynchburg.
Jay, Scott and Mark covering all angles. More production stills after the jump.
FK first went to Lynchburg back in 2004 to fully document the workers, the process, the town and the history of Jack Daniel's. The resulting images have been used in a wide variety of advertising the world over. In case you missed them, here are a couple of TV spots that feature some of FK's photographs.
MPG Downloads - (control click or right-click to download to desktop)
Fashion Spot (5.3mb) Friends Spot (5.3mb)
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