Check out the newly launched Michelob.com website which features lifestyle images by Jay Baker. Interactive design by Momentum St Louis.

More screen grabs from the website after the jump.
The Jack Daniels' Studio No. 7 campaign, photographed by Jay Baker, has been selected to be included in Photo District News' 2006 Photography Annual. Pick up the issue next month or you can see the three print ads in the "AD Critic Review" post from last November.
The FK photographers recently returned to Lynchburg, TN to create another series of images for Jack Daniel's advertising campaigns. The assignment was to capture snow-covered Lynchburg.

Jay, Scott and Mark covering all angles. More production stills after the jump.
FK first went to Lynchburg back in 2004 to fully document the workers, the process, the town and the history of Jack Daniel's. The resulting images have been used in a wide variety of advertising the world over. In case you missed them, here are a couple of TV spots that feature some of FK's photographs.
MPG Downloads - (control click or right-click to download to desktop)
Fashion Spot (5.3mb) Friends Spot (5.3mb)
AdCritic.com's PRINT&DESIGN e-mail features a review of the Jack Daniel's "Studio No. 7" campaign. Here is a screen grab from the e-mail. This campaign was photographed by Jay Baker and created by Arnold/St Louis. MORE SHOTS FROM THE CAMPAIGN AFTER THE JUMP.
Rehab continues on FK's new home in mid-town St. Louis on Locust Ave. This 17,000 square-foot brick building, built in 1917, was originally the Autocar Showroom. As FK's studio, the building will feature three separate shooting spaces, cozier client lounges, expanded digital post-production facilities and a cavernous store-front rental space.



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