The FK photographers recently returned to Lynchburg, TN to create another series of images for Jack Daniel's advertising campaigns. The assignment was to capture snow-covered Lynchburg.

Jay, Scott and Mark covering all angles.  More production stills after the jump.

FK first went to Lynchburg back in 2004 to fully document the workers, the process, the town and the history of Jack Daniel's. The resulting images have been used in a wide variety of advertising the world over. In case you missed them, here are a couple of TV spots that feature some of FK's photographs.

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Fashion Spot (5.3mb) Friends Spot (5.3mb)

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Continue reading FK RETURNS TO LYNCHBURG, TN"

AdCritic.com's PRINT&DESIGN e-mail features a review of the Jack Daniel's "Studio No. 7" campaign. Here is a screen grab from the e-mail. This campaign was photographed by Jay Baker and created by Arnold/St Louis. MORE SHOTS FROM THE CAMPAIGN AFTER THE JUMP.

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Continue reading AD CRITIC REVIEW"