The FK photographers recently returned to Lynchburg, TN to create another series of images for Jack Daniel's advertising campaigns. The assignment was to capture snow-covered Lynchburg.
Jay, Scott and Mark covering all angles. More production stills after the jump.
FK first went to Lynchburg back in 2004 to fully document the workers, the process, the town and the history of Jack Daniel's. The resulting images have been used in a wide variety of advertising the world over. In case you missed them, here are a couple of TV spots that feature some of FK's photographs.
MPG Downloads - (control click or right-click to download to desktop)
Fashion Spot (5.3mb) Friends Spot (5.3mb)
As the sun came out and the snow begain to melt, it was about time to call in the reserves.
The production team sublimenting Lynchburg's natural snowfall with some of our own creation.
